Creative Services

With a roster full of publishing experts and a 30-year relationship with the client, AIM was primed to produce a 464-page idea book that highlights the stunning breadth of work and robust history of Ludowici, the leading manufacturer of architectural terra cotta products.


Ludowici is an icon in the field of clay roof tile, floor, and cladding products, but when it came time to produce an idea book that reflected the Ludowici product in previous applications and showcase its stunning potential, it took a team of experts and connections that only a publisher like AIM could provide. We set out to create a visually compelling yet informative book that aligned with Ludowici’s brand guidelines to capture the company history, highlight previous projects, and demonstrate the product offerings.


With roots in publishing, AIM was the perfect partner to concept, design, edit, and manage this project through completion. Thanks to an expert team of print production specialists, graphic designers, copywriters, editors, and project managers, AIM seamlessly tackled the task of gathering decades’ worth of materials and adroitly navigated the inherent complications that come with modernizing archival materials.


The results: a comprehensive, visually stunning idea book for Ludowici to share as a marketing tool among architects and building industry professionals that’s worthy of prominent display on desks and bookshelves alike.