ACTIVE INTEREST MEDIA

Active Interest Media inspires an ever-growing audience of enthusiasts to pursue their passions, hobbies, and interests. Through leading events, websites, magazines, and TV shows, AIM reaches millions of consumers around the world. The AIM audience is smart, engaged, and loyal and looks to the AIM family of brands for expert insights and services that will inspire and enable them to enjoy their passions. 

AIM brands include iconic titles like Old House Journal, Anglers Journal, Popular Woodworking, Sail, Cuisine at Home, Writer’s Digest, Power & Motoryacht, Log & Timber Home Living, Antique Trader, Garden Gate, and more. The company’s two divisions—the Home Group and the Marine Group—also operate thriving B2B platforms and online education.  

Our Divisions

AIM Marine Group, A Division of Active Interest Media logo
Home Group, Active Interest Media logo.

OUR AUDIENCES

Our people are not passive dabblers. They are not spectators, armchair enthusiasts, or fair-weather fans. They are doers. AIM’s consumers sail across oceans, write screenplays, and grow elaborate gardens.  They look to us to help them achieve their goals and recognize their dreams. 

OUR AUDIENCES

Our people are not passive dabblers. They are not spectators, armchair enthusiasts, or fair-weather fans. They are doers. AIM’s consumers sail across oceans, write screenplays, and grow elaborate gardens.  They look to us to help them achieve their goals and recognize their dreams. 

OUR EVENTS

Our brands curate one-of-a-kind experiences that allow participants to take their passions to the next level, whether it’s sailing the seas or writing the next great novel. Want to become an expert on anchors? Book a ticket to one of Passagemaker’s TrawlerFest boat shows. Want to find out how to publish your novel? Check out the Writer’s Digest Annual Conference.

Several fishing boats cruising at sea heading in an eastern direction.

OUR EVENTS

Our brands curate one-of-a-kind experiences that allow participants to take their passions to the next level, whether it’s sailing the seas or writing the next great novel. Want to become an expert on anchors? Book a ticket to one of Passagemaker’s TrawlerFest boat shows. Want to find out how to publish your novel? Check out the Writer’s Digest Annual Conference 

MARKETING SERVICES

Creative. Credible. Connected. Our marketing team leverages a suite of services including research, content creation, digital marketing, and creative design to ensure success for your brand. AIM’s Marketing Services team pools the collective experience of our marketing, editorial, research, design, and event teams to offer best-in-class services. 

Woman holding a container with a plan in her backyard.

MARKETING SERVICES

Creative. Credible. Connected. Our marketing team leverages a suite of services including research, content creation, digital marketing, and creative design to ensure success for your brand. AIM’s Marketing Services team pools the collective experience of our marketing, editorial, research, design, and event teams to offer best-in-class services. 

AIM STUDIOS

Our video production team harnesses decades of filmmaking expertise to create engaging content for our audiences and advertisers. AIM Studios is equally adept at filming in our state-of-the-art green-screen studio or in extreme environments around the globe.

Woman and man sitting in front of a green screen.

AIM STUDIOS

Our video production team harnesses decades of filmmaking expertise to create engaging content for our audiences and advertisers. AIM Studios is equally adept at filming in our state-of-the-art green-screen studio or in extreme environments around the globe.

ONLINE EDUCATION

AIM’s interactive online courses combine world-class instruction with the convenience and immediacy of virtual education. Our courses are built on the expertise of AIM’s editors and offer the opportunity to engage with expert instructors in real time. Learn more about everything from cooking and gardening to woodworking and boating. We’ll even show you how to plan your dream home! Our classes are the perfect way to learn a new skill or advance a current skill at your convenience.