Who We Are

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach millions of readers, fans, and attendees in 85 countries. Our brands include Anglers Journal, Popular Woodwoorking, Yachts International, Sail, Power & Motoryacht, Writer’s Digest, Log & Timber Home Living, Old House Journal, Numismatic News, Old Cars Weekly, Woodsmith, Garden Gate, and more. The company’s two divisions—the Home Arts Group and Marine Group —also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Through United Healthcare, UMR creates and publishes the Machine-Readable Files on behalf of Active Interest Media.  To link to the Machine-Readable Files, please click on the URL provided:  https://transparency-in-coverage.uhc.com/

Andrew W. Clurman – President & CEO

Prior to starting AIM with Chairman Efrem (Skip) Zimbalist in 2003, Clurman was Senior Vice President of Time4Media, a division of Time Warner/AOL, serving as President and Publisher of Mountain Sports Media, the world’s leading winter sports media company, which included SKI, Skiing, Freeze, Skiing Trade News Magazines, Warren Miller Films & Entertainment, and Mountain Sports Press, as well as TransWorld Publications, which included Transworld Skateboarding, Snowboarding, Motocross, Surf, BMX, and Ride Magazines. Under his leadership, these two divisions grew to comprise fifteen consumer and trade magazines, an award-winning film and television production unit, and category-leading Internet, book, video/DVD publishing, and event marketing businesses.

Clurman’s career in publishing began at The Vineyard Gazette newspaper. He later joined Ziff Davis where he was a sales representative, regional sales manager, marketing director and, finally, publisher of SKI and Skiing Magazines. He is a graduate of Rutgers College and holds an MBA from the University of Colorado.

He serves as Chairman of the Board of the Independent Magazine Publishers of America, a board member of Yankee Publishing, and is a University of Colorado Leeds School of Business Mentor. Clurman lives in Boulder, Colorado, with his wife, Claire, and three children.

Brian VanHeuverswyn
Chief Technology Officer

Brian has spent 25 years driving technology value for various companies – 17 of those years having been spent in the publishing industry. Brian has been with AIM for 6 years and has been a part of many brand, product, and magazine launches over the years and currently leads the Digital, I.T, and customer acquisition efforts at Active Interest Media.

Scott Roeder
Human Resources Business Partner

For the past 13 years, Scott Roeder has provided HR support to media business groups across the country for both AIM and previously F+W. His work with these groups has allowed them to enhance their recruiting efforts, workforce development, employee relations, and company culture.

Prior to media, Scott worked as a Corporate Recruitment Manager for a Midwest retailer and a Technical Recruiter for a staffing agency in Seattle, WA. He has his Bachelors Degree in Marketing for the University of Wisconsin-Madison.